Alea Brush

Kyra Brush uses a patent made by a renounced MIT Professor to effectively detangle hair with scientific backing. By changing the configuration of the bristles on the brush, it has shown to detangle hair effectively and painlessly on a large population size with different hair types and hair lengths.

What did I do?

As the lead product development engineer and product manager, I took on the responsibility of designing and manufacturing the brush while also conducting market validation for the brush configurations at various stages.

To ensure thorough testing and feedback from the market, I was assigned to SIC's New York City office. There, I conducted extensive tests in both B2C and B2B settings. The feedback received from both segments was overwhelmingly positive, with everyone expressing great satisfaction with the Alea Brush.